Our country India is known for its diverse culture and religions
but still we have unity in diversity. We feel proud to be Indian when we hear
in news about Indian getting recognition at global level in various fields. But
when it comes to hygiene and cleanliness, we are lacking behind other countries
and give less emphasis to the issue of maintaining our surrounding clean.
With the change in government, our prime minister has come up with
the Swatch Bharat campaign for cleanliness to make efforts for "CLEAN
INDIA". As a citizen I appreciate the government efforts on this issue but
for success of the campaign, we need public participation and change in
mentality and our attitude. We all try to clean our homes and nearby
surroundings but still throw garbage on the streets or parks without even
thinking about it. We see people try to relieve themselves on the roadside
instead of public toilets. This all needs to change now and we need to be more
responsible and realize our duties towards keeping it clean and beautiful.
Also we see our rules and regulations are not very strict and
there are many roadblocks when it comes to filing a complaint or raising our
voice against injustice. The present generation is more selfish and less social
these days and only think about themselves. We see many times while watching
Bollywood movies or even in real life when there is a road accident and someone
is injured, majority of people instead of helping the victim, try to move away
or ignore him. The situation is same whether it is crime against women or case
of traffic rules violation. Some people who have political connections or
powers try to use it wrong way and take advantage of it. The worst part is that
people who try to raise their voice or fight against injustice are often given
threat calls or warnings to stay out of matter. The fight for getting justice
is India is full of struggle and sometimes takes year for resolving court
cases.
There must be strict rules so that people think before committing
any crime and fast judgement. We can also help in keeping the country
clean if we all stand up and behave in responsible way .For
example if we see someone throwing garbage on the road then we can speak
to him and advise that person to throw it in dustbin.
If everyone takes stand against wrong things and pledge to keep
surrounding clean, we will make huge difference to the society. Strepsils has
also started with #AbMontuBolega campaign. This campaign is about raising our
voice and giving our opinion about various issues which requires immediate
public attention and action from government bodies. The primary purpose is that
everyone in India to start talking and raise awareness among people with help
of information technology and using social media platforms like face book and
twitter.
The campaign is already been trending on twitter for a while and
has made an impact as more and more people are connecting through face book as well.
The results are clearly visible as we see the latest post from Strepsil India face
book page about one of the Indian beaches photo before the campaign and the
latest picture below as there is no garbage or waste now.
https://www.facebook.com/StrepsilsIndia
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https://twitter.com/StrepsilsIndia
The campaign tag line gives clear indication "Kyuki Bin Bole Ab Nahi Chalega" #AbMontuBolega.
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